Content marketing is a relatively new term but is catching on. Digital copy writing is essentially words on the web. Digital copy writing is just words strung together as content for promotion purposes. Digital copy is often a bit broader than that too.
Content marketing is all about positioning your message to capture an audience. The audience is then lead by your marketing plan to where they want to be. This can take many forms. For example it might be through a blog, article, video, or even a series of articles distributed to several Ezine publishers. Content marketing is often used to promote a product or service, and can generate buzz around something that you know or have knowledge of. Content marketing can also help establish an online reputation and following which can help with sales, and increase readership on a site.
Content marketing is also about creating a dialogue between you and your potential readers, not about trying to sell them. Good content marketing is the antithesis of spam, and you will quickly learn this if you are an SEO or social media marketer. It’s about providing useful, insightful information to your readers, and providing links back to your site, so that you have a built-in authority with them. It’s about making people interested in you, rather than the other way around.
The first step in creating great content marketing is finding the right people to write for you. You need to build relationships with people who will understand what you are trying to accomplish and be interested in helping you achieve it. There are plenty of places to find these people including forums, blogs, and other websites devoted to your specific niche. You need to engage with them. Interaction is key.
Your copywriting should be tailored to reach your targeted audience, and not just attract anyone and everyone. Content marketing content needs to be tailored to the audience you are writing for, and also to the audience you are trying to attract. This is why working with good copywriting services is so important. SEO companies usually have a team of content writers that can help you get the word out about your website, and target the right audience for you.
A good SEO company will be able to provide you with a team of professional copywriters that have copywriting experience in your niche. These writers can give you ideas on how to use content in your marketing campaign, and they can provide examples of great copywriting techniques that work. If you are looking to attract a specific audience, you might want to go to an SEO writer instead of a copywriter. Either way, be sure to stay on track with your SEO, social media marketing, and other forms of content writing so that you can reach the audience you want to attract, and increase traffic to your site.