2020 was the year that most businesses in different sectors have to adapt to the so-called “new normal”. In fact, even the fitness industry has to make significant adjustments due to the COVID-19 pandemic to continue operations through a remote business model despite the issues with limited capacity and forced closures.
While the next 2 to 3 years remains uncertain, it still pays to prepare to ensure your fitness center will have a chance of surviving, even thriving at the times where people are encouraged to do most of their day-to-day activities at home.
Read more as we are going to share some tips on how to run a successful gym business in 2021 in today’s entry.
Be Critical About The Services You Are Going To Offer
Since the COVID-19 has limited many services that fitness centers can offer, you have to think critically about the kind of services you can provide to both your old and new clients. Do you want to work individually and provide a one-on-one session with them? Or would you prefer a group setting instead?
If you’re located in an area where the COVID-19 cases are high, then we suggest offering remote fitness classes to protect your business against forced foreclosure. However, if the health situation is less serious, then you can probably offer both remote and in-person sessions. Just make sure your staff adheres to all safety protocols at all times.
Develop An Appropriate Marketing Strategy
To create an effective marketing strategy, you must identify your ideal customer first. So based on the situation right now, it could be someone who wants to get fit while following lockdown protocols. Or it could be a loyal client whom you’ve enjoyed working with for a long time.
Once you’ve figured this out, the next thing you have to do is to make use of social media to reach out potential customers and refer you to their online friends and your local connections to expand your reach organically.
Develop A Streamlined Management Procedures
Create a stronger image of your brand and set clear expectations for your employees working at the gym.
Your management procedures will actually depend on the types of fitness services you’re offering. But it should always contain these elements:
- Onboarding new clients
- Daily client coaching and interaction
- How fitness/exercise programs are being delivered
- Employee acquisition and firing
Adapt To Account-Based Fitness Tracking
This is a no-brainer solution to an age-old problem; how do you keep track of your client’s performance and your business expenses at the same time?
Most gym management software comes equipped with account-based features that allow you to track your client’s workout schedules, average time spent per session, and other necessary information about their gym membership. It even helps you categorize your clients into different groups like novice, intermediate, or professional based on their level of commitment to the program.
Be On Top Of Your Finances
Lastly, a business’s ability to prosper or perish lies in its capacity to manage finances properly. So you need to develop a deeper understanding of your fitness center’s cash flow. And you can do this by integrating a gym management system like the ones provided by Jonas Fitness to have a clear comprehension of your current financial position as well as your assets and liabilities.